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WELCOME TO BATH DRAGONS

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YOUR SHOT AT WINNING £20K WORTH OF SUPPORT FROM BATH'S TOP BUSINESS EXPERTS

 

BATH DRAGONS FINALISTS ANNOUNCED - MEET THE FINAL FOUR!

Following a rigorous selection process, the four finalists in the inaugural Bath Dragons competition—organised by Richardson Swift, Mogers Drewett, South West Business Finance, and The Business Exchange have been announced.

The finalists are:

Canned Wine Group
Easyphones
Untamed and the Untamed Off Grid project
Hanora Health

 

These four companies stood out among dozens of entries and will now compete in the grand final on Thursday, 12th June, at the Apex City of Bath Hotel.

Up for grabs is a £20,000 expert support package consisting of tax, finance, legal and PR and communications support.

During the final, each company will present their ideas and face questions from the Bath Dragons panel, which includes:

Debbie Boulton, Managing Director, Richardson Swift
Tom Webb, Corporate and Commercial Partner, Mogers Drewett
Dan Smith, Co-founder, South West Business Finance
Anita Jaynes, Founder, The Business Exchange

 

The ultimate winner will be decided by an audience vote, with the whole business community invited to come along. Attendees will include specialists from Invest in B&NES, Bath BID, Bath Spa Univerity Business School and Universiy of Bath School of Management, amongst others.

Finalist, Ben Franks, Co-Founder, Canned Wine Group, said, “Canned Wine Group are delighted to have been selected as finalists for Bath Dragons!  We are looking for new partners as we scale our business, and this is the perfect opportunity to collaborate and learn from the experience of other Bath-based businesses. With exciting product development in the pipeline, 2025 is shaping up to be a true ‘hockey stick’ year for the team at Canned Wine Group, with sales and partnership opportunities forecast to hit record highs.

“Of course, to scale we need support – our new product range involves leasing of equipment and capital expenditure for site installation, requiring new legal contracts with our customers.  Winning the investment of Bath Dragons would help expedite this process with limited financial pressure. As Co-Founder of Canned Wine Group, I’m proud of the hard work and dedication of the team to grow the business to date and I can’t wait to see what the next stage holds for us!

Michael Kerstein, Managing Director and Founder, Easyphones, said, “I first developed Easyphones when my father was in a care home, and his cognitive ability and health starting to diminish due to Parkinson’s and the onset of Dementia. Due to my experience and success in the mobile phone industry, my father naturally relied on me to give him a phone he could easily use to keep in touch with family and friends. At that time I struggled to find a suitable device, so thought I would design an easy-to-use phone for Dad. So popular was the first Easyphone, that soon many residents wanted a similar solution and that was the start of the the Easyphone story.

“Since 2022 we have sold approximately 10,000 Easyphones; our mission is to help the elderly, isolated and people with disability stay connected and safe in a world that increasingly relies on the use of apps and the internet to remain digitally inclusive.

“With this award we aim to develop a wider range of Easyphones and enabled devices so our users can stay connected both in their homes and whilst out and about, with the added security of our built in GPS and SOS button.

“In the pipeline we are developing an AI avatar that will help the isolated stay engaged and stimulated with relevant subject matter on past memories and interests. We also aim to link various health monitoring devices to the Easyphone thus allowing our users to stay living in their own homes for longer, saving society and their families vast amounts of money.”

Jim Hughes, Founder, Untamed, commented, “I’m muchly excited to be selected as a finalist for the Bath Dragons’ Den event, pitching my Untamed Off Grid project. This project is a real passion, not to mention labour of love, of mine that helps people slow down, connect with nature and do their best work in a beautiful off-grid space. The fact I get to shout about this idea – and its benefits – with the Dragons and the local business community means a lot. I’m really looking forward to the final at the Apex Hotel and hearing other interesting people and their ideas. Hopefully between us, we can put on an entertaining evening and perhaps even inspire a few folks along the way. Big thanks to the organisers for giving small businesses a chance to shine (and be gently grilled!). Let’s bring some Untamed energy to the evening and have a bit of fun with it!”

Ross Austen, Hanora Health, said, “Reaching the final of the Bath Dragons competition is an incredible honour for Hanora Health. What began as a personal journey—experimenting with kombucha in my kitchen back in 2017—has evolved into a mission to share the benefits of better-for you, gut-friendly soft drinks with our community. It is awesome being recognised among other amazing local businesses validating my commitment to producing small-batch kombucha and water kefir that align with the holistic principles of Hauora. This reflects the dedication and support of our customers, stockists, and the wider Bath community. I am excited about the opportunity to grow further and continue promoting a healthy lifestyle. Thank you to the Bath Dragons team and fellow finalists—I am looking forward to the final at the Apex Hotel In Bath.”

Want to attend the live final?

Join us at the Apex Hotel, Bath, on Thursday, 12th June from 5:30 PM. Everyone is welcome, you don’t need to have entered the competition to attend. Come and join us for complimentary wine and canapés and get to vote for the winner – a fabulous night of networking with top Bath and B&NES businesses. Spaces are limited and allocated on a first-come, first-served basis.

Register your interest below.

 

WHAT'S IT ALL ABOUT?

Bath Dragons is a new business support initiative with a twist, set up and funded by a top team of experts from some of the area’s highest profile business services companies: accountants and tax advisers Richardson Swift, lawyers Mogers Drewett, business finance experts South West Business Finance (SWBF) and The Business Exchange Magazine (TBE). 

Aimed at businesses that are ready to grow, Bath Dragons offers companies a shot at winning an unrivalled package of business support, including 12 months of access to legal, financial, accountancy, and tax advisory services as well as a publicity package and PR advice.  

But to be chosen they will have to go through a gruelling process of interviews and have their development plans picked over by some of Bath's toughest business experts, the 'Dragons.' 

Our panel of Dragons will be made up of Richardson Swift managing director Debbie Boulton, Corporate and Commercial Partner at Mogers Drewett Tom Webb, co-founder of South West Business Finance Dan Smith and founder of The Business Exchange Magazine Anita Jaynes. 

 

THE PROCESS

Entries will be via an online form which can be accessed below - there is no entry fee.  Businesses will then until the end of March 2025 to get their projects together and submitted. 

Only 8 entrants will be taken forward to meet the Dragons, in a series of semi finals to be broadcast on Radio Bath. The companies’ owners or senior managers can expect to be grilled about their business and their plans in a series of 15 minute interviews. 

The competition will culminate in a live final, where four finalists will have to present their ideas and face questioning in front of an invited audience of their peers, business leaders and enterprise specialists from Invest In B&nes, Bath BID, and Bath Spa University Business School, Bath University School of Management and the West of England Combined Authority, among others. 

Ultimately, the winner will be decided by a combination of votes from the Dragons and the live audience at the end of the final, and then the hard work begins… 

 

THE PRIZE

£20K OF BUSINESS SUPPORT

The prize is 12 months of business support from the Dragons' businesses up to a value of £5k per Dragon. The prize will be individually tailored to meet the needs of the winning business, but will be made up of legal advice, accountancy and tax consultancy support, assistance with arranging business finance, and a package of promotional support and PR consultancy. How and which specific services will be included will be decided on in collaboration with the winner themselves, once they have been chosen.

 

ENTRY CRITERIA

Bath Dragons is aimed at established businesses entering their growth phase. 

It is open to registered companies, based in BANES and/or a ten-mile radius around Bath. 

They must have been trading for over 2 years, and must have a solid plan for developing the business that they can demonstrate.

Your company’s turnover needs to be £500K or above (1)
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MEET THE DRAGONS

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Debbie Boulton

MD & chartered accountant  

 

Chartered accountant Debbie has worked in the Bath area for over 25 years. She joined Richardson Swift as a director in March 2013 and in 2022 she became the company’s first managing director. Under her leadership the workforce has expanded and Richardson Swift is now the largest independent accountant based solely in Bath. Her goal is to make Richardson Swift ‘the firm of the future’ by keeping it at the cutting edge of accountancy and tax advisory services in terms of both technology and product offering. She also maintains  her own growing client portfolio covering a range of businesses and sectors. She specialises in working with growing, aspirational businesses particularly on strategic planning.  In  2024 Debbie was named as one of Bath and Somerset’s Top 20 Most Inspiring Women. Outside of work she plays hockey for her local team in Keynsham and runs to keep fit.

Tom Webb

Solictor & law firm partner

 

long-term clients for whom he acts as the company solicitor, and his approach is to seek to develop 'trusted advisor' status with clients wherever possible. When he's away from the office sport plays a large part in his personal life. "I now watch rather than play rugby but still enjoy cycling, golf and skiing despite being awful at all three! My young family also keep me busy and I enjoy travelling with them as far and wide as we can together as well," he says.

 

 

Dan Smith

Entrepreneur & founder of business finance company

Dan Smith brings 14 years of experience in commercial and corporate roles with High Street banks, including NatWest and LLoyds, where he specialised in delivering funding solutions for SMEs (turnover under £25 million) and property clients, ranging from single self-build projects to multi-million-pound investment portfolios.  In 2014, driven by a desire to work across multiple sectors without restrictions, Dan left the large corporate banks behind to co-found South West Business Finance (SWBF) with business partner Steve Barrett. The company specialises in sourcing and providing commercial finance solutions for the SME business sector in the South West of England. This ranges from property development, investment, commercial mortgages to stocking and asset finance. SWBF has built its reputation on having access to an enviable array of lenders, which helps when choosing the best sector for the best provider and enables the business to support a diverse range of clients. Outside of work, Dan is a keen sportsman with a strong passion for rugby, having had the honour of playing at Twickenham twice. While semi-retired from the game, he remains dedicated to staying active and maintaining a positive outlook on life.

 

Anita Jaynes

Journalist, magazine founder & entrepreneur

Anita has worked in the media industry for over 20 years working as a journalist, broadcaster and commercially in media sales and business development. She also has experience in marketing and data analysis for both the Third Sector and FMCG. In 2013, Anita identified a gap in the market for an independent, local, business-to-business publication and founded TBE which covers Bath & Somerset and Swindon & Wiltshire. The company has gone from strength to strength, with a massive loyal following among all the major local businesses and TBE itself has expanded into the event space. It now hosts a number of major conferences and awards in the South West, and has been instrumental in building bonds between the business communities throughout the region. It also runs its own highly thought of business network.  Alongside this, Anita is involved in a range of community activities, from judging local award schemes to supporting local charities and mentoring. In 2022, Anita was named by f:Entrepreneur as one of the UK’s most inspirational female entrepreneurs.

 


What the Dragons Are Looking For...

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    “As judges, we are excited to work with a winning business that demonstrates strong foundations, and an ambitious growth project poised for scale. We take great pride in supporting our clients and are eager to see the quality of entries and the unique journeys they represent. Being part of a local competition and witnessing the winning project come to life will be truly rewarding.”

    Dan Smith

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If you would like to join us at the live final on  at 5.30pm, June 12th at the Apex Hotel, Bath, please register below.

Final Event Registration